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Account Development Executive at Serengeti Breweries Limited Full-time Job

2 months ago   Accounting & Finance   Dar es salaam   461 views Reference: 713
Job Details

Account Development Executive

About us

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothings changed. Were the worlds leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. Its why we trust them with our legacy. And its why we reward them with the career-defining opportunities that they deserve. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the worlds very best people. Feel inspired? Then this may be the opportunity for you.

Serengeti Breweries Limited (SBL) is a fully integrated beverage business in Diageo Africa (supply and demand for beer and spirits) It is a subsidiary of East Africa Breweries Limited (EABL), the largest business unit in Diageo Africa and the largest listed Company on the NSE in Kenya. SBL operates exclusively in Tanzania and is the second largest beer company with a market share of around 25%.

SBL was incorporated in 1988 as Associated Breweries Limited and changed its name to Serengeti Breweries Limited in 2002 and commenced commercial operations in 1996 with one brewery in Dar es Salaam. The company was acquired by EABL in October 2010 and has three breweries located in Dar es Salaam, Mwanza and Moshi.

SBL flagship brand is Serengeti Premium Lager. Other brand portfolios include Guinness and Plisner. Headquartered in Dar es Salaam, SBL is also the distributor of several global Diageo international renowned spirit brands such as Johnnie Walker, Smirnoff Vodka, Baileys Irish Cream , Richot, Bond 7 Whiskey and Gilbeys Gin.

Purpose of the role

To lead Take home business channels, Supermarkets & Convenient Stores, Petro -marts, Duty Free, Hotels, Clubs and to lead the development and execution of Key Accounts Business plans, in order to achieve mutually defined objectives, profits/NSV and brand growth targets.

Top accountabilites

Developing Business Plans with Key Accounts/ with critical metrics improving our RTM value chain and working to drive both volume Push and Pull within both Supermarkets & Consumers.

To define and deliver stretching Off Trade business plans and the strategy for their implementation around a total alcohol, one portfolio approach

Identify emerging off trade trends and insights and develop activity plans for Key Accounts.

Develop JUCPS and activities matching brands with opportunities

Ensure compliance with safety requirements at the work environment

Qualifications and experience required


Min 1 year experience

Must have background in Sales

Computer literate

Good command of English

Must have at least college graduate (Diploma and above) with mathematical and analytical skills, preferably business administration.

Excellent in interpersonal communication,

A self-initiator,

Able to work with low supervision,

Have an analytical mind and bold to reach high targets,

Able to take business related initiatives to produce positive business results.


Worker Type : Regular

Primary Location: Dar es Salaam

Job Posting Start Date : 2022-09-07-07:00

Company Description
With over 200 brands sold in more than 180 countries, were the worlds leading premium drinks company. Every day, over 27,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers the brands were building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

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