Beverage Marketing Manager Full-time Job

Beverage Marketing Manager

The Marketing Manager is responsible for developing and executing comprehensive marketing strategies to drive brand growth and market share, including market analysis, product positioning, campaign development, and sales channel management, by leveraging consumer insights and collaborating with cross-functional teams to achieve business objectives. This role demands creativity, strategic thinking, and a solid understanding of the FMCG market.

Responsibilities

• Prepare the annual Marketing Strategic Business Plan
• Develop effective communication briefs and direct marketing agencies to develop promotional materials and media to ensure relevant & memorable brand experiences
• Direct research agencies to conduct Qualitative and Quantitative Research to understand consumer behaviour and market trends and develop consumer portraits
• Collaborate with the sales team to align marketing strategies with business goals

Manage brand equity and ensure consistent brand messaging across all platforms & channels

• Develop and manage marketing budgets
• Analyse the effectiveness of marketing campaigns and prepare reports
• Manage social media channels and digital marketing initiatives
• Organize events, exhibitions, and promotional activities to boost brand presence
• Monitor competitor activities and adjust marketing strategies accordingly
• Analyze competitive landscape and market trends to identify risks and opportunities
• Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short and long term business Goal, Strategies, Action Plan, P &L and market spending and to ensure compliance and aligned with regulatory affairs

Qualifications for Beverage Marketing Manager job

Bachelor's degree in Marketing, Business Administration, or a related field

Minimum of 10 years of experience in FMCG marketing and end-to-end brand management preferably in the FMCG industry

Strong analytical skills and experience in market research

Excellent communication and interpersonal skill

Ability to work independently and as part of a team

Proficiency in digital marketing tools and platforms

Excellent command of Swahili and English

Key Competencies

Market Research

Campaign Management

Social Media and Digital Marketing

SEO/SEM

Content Creation

Data Analysis

Project Management

Brand Management

Communication

Key Performance Indicators:

Sales Growth: Percentage increase in sales revenue within the designated time frame as per the sales target.

Market Share: Improvement in market share percentage in all our product brand categories including the new products.

Brand Awareness: Change in brand awareness metrics in all our digital platforms by 25% increment in our social media engagement, website traffic analysis &other.

Campaign Performance: Return on investment (ROI) for marketing campaigns, comparing campaign costs to resulting sales increases.

Customer Engagement: Growth in customer engagement metrics (e.g., social media followers, click-through rates, email open rates).

Lead Generation: Number of qualified leads generated through marketing activities.

Team Performance: Employee satisfaction and development scores within the marketing team, including individual performance assessments.

Marketing Budget Management: Adherence to marketing budget, including variances from planned expenditures.

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