Usage and Retention Manager (1 Position(s)) Full-time Job

Job Location : Head Office, Hq

Job Purpose:

Develop and execute NMB customer base management strategy for NMB bank and delivery thereof through various customer value management activities and initiatives.
Analyze customer behavior and create, execute, and monitor direct marketing campaigns that will maximize the customer's lifetime value through increasing their engagement and growing their revenues/margins.

Main Responsibilities:

• Campaign configuration, execution, and monitoring
  
• Ensuring CVM campaigns drive the base management KPIs (incremental revenue, engagement (Cross sell/Up sell), inactivity management
  
• Create campaign business case and ensure return on investment on the campaigns.
  
• Analyze customer data for insights to implement and execute a customer value management strategy to maximize customer lifetime value and the contribution of the customer base to overall services revenue.
  
• Create/maintain all campaign related documentation
  

Knowledge and Skills:

• Strong knowledge on BI tools
  
• Strong knowledge on Microsoft Excel and other Office packages
  
• Strong Knowledge on Data Query Language (SQL)
  
• Numerical and statistical knowledge
  
• Python/R programming languages
  
• Strong communication skills
  
• Commercial awareness
  
• Teamwork

Qualifications and Experience:

• Bachelor's Degree in Computer Science/Engineering/Finance/Economics/Statistics/Mathematics or related field
  
• Master's degree is added advantage
  
• Three years' working experience in a similar environment
  
• Telecom Usage & Retention experience is an added advantage
  
  
  NMB Bank Plc is committed to creating a diverse environment and is proud to be an equal opportunity employer

Job opening date : 10-Nov-2022

Job closing date : 24-Nov-2022

NMB Bank Plc. (NMB) is a full service commercial bank incorporated in the United Republic of Tanzania. Through its 3 main business divisions: Retail, Wholesale, and Treasury, NMB provides a suite of financial services and products to retail customers, farmers, SMEs, Corporates, Institutions and the Government.
The bank has 226 branches, over 9,000 Agents (Wakala) and more than 700 ATMs across the country and is represented in all districts of Tanzania. NMB has over 4 million customers and employs over 3,400 staff. It is listed at the Dar Es Salaam Stock Exchange and its largest shareholders are the strategic partners Arise B.V with a 34.9% shareholding and the Government of Tanzania with a 31.8% shareholding.